You call your prospects on the phone...most, especially the big ones, don't have time to talk to you. You ask for a meeting and they turn you down. You sense they are getting angry. You quickly tell them the merits of your company and ask if you can call them again in a month.
One day you call and your prospect has a need. They have lost the key supplier of a product you make. Sometimes they are experts in the field. Sometimes they are a line worker that got promoted to purchasing only by working hard and haven't got a clue. When a prospective customer loses a supplier, they typically need product immediately...that need is what generates your opportunity.
First come...first served. They want the fastest resolution possible. The first salesperson that delivers information representing the resolution gets the order. In the past, I scanned ALL my company's documentation into my computer and I would fax or email information before the end of the phone call.
I would say "check your email or fax;" the information is there NOW. This preemptive action would almost always get the order. Now, JORG online video sales presentation brochures are ONLY A CLICK AWAY.
The expert buyer wants you to send specific information. If you send them exactly what they need to know without errors and without superfluous information, they will initiate their purchasing process which in some industries may require an audit. If you send the wrong material or too much, you disqualify yourself as an idiot.
The novice buyer wants you to save them. They must tell their boss what they're doing so they must learn about the product. If you tell them too much they will be overwhelmed, too little they may make the wrong choice. If you help them learn to make the right choice, the order is yours. If they end in failure, they'll never speak to you again.
Each prospective customer requires different information. The expert buyer gets the exact information they need in exact order, nothing more. The novice (line worker) gets the same information, but with clearly understood training inserted prior to any information requiring a decision.
JORG online video sales presentation brochures WORK FOR ALL PROSPECTS: expert or novice. Send all prospective customers the same web link. The same Information is presented to expert and novice with additional training links provided for the novice that won't upset the perfect linear "fast path" for experts.
Begin each phone call by telling your prospective customer to click a link in an email to exactly the information they need.
PERFECT FOR CONFERENCE CALL PRESENTATIONS; ALL participants easily connect to JORG online video sales presentations INSTANTLY...NO SETUP ever.
You follow JORG online video sales presentations with them on the phone. They see a REAL PERSON in the presentation. Forms, pictures and drawings are there exactly when they are needed. You don't have to tell them to dig around in a pile of paper...you don't have to interrupt the flow to send or setup anything...no fax, no email, no shipping...EVER.
Now, INSTANTLY, your prospect clicks a link in an email you send them...they're placed exactly at the point in your information they need, guided to close by two people, you and your rep in your video sales presentation with every piece of technical and visual information required to produce the maximum order. You can't forget a thing EVER.
Your customer completes your online form. The order is produced and PLACED INSTANTLY...no fax, no mail, NO ERRORS.
You never have to worry about sending the right material
The same material works perfectly for expert or novice
